Why should IoT and connectivity be part of your overall business strategy? To save cost? To improve your service? To find new revenue streams? Everyone has unique drivers and needs. Depending your role and responsibility, IoT offers many opportunities. That means your company needs a clear, cohesive and customized plan of what to do, and how to do it.
R&D – As basis for product improvement
How much do you really know about end-user behavior and usage of your product? Real-time data feeds on actual, in-field usage help guide improvements and bug fixes for future product releases.
Marketing – Building customer loyalty
Digital interfaces in the actual product or via smartphone apps open up new channels to interact with your most valuable asset – your customer. Based on real usage information, you can add more value to the user experience, suggest add-on services and build long-term loyalty.
Business Development – New digital services, new revenue streams
More and more business activity is moving into the digital space. Fierce global competition means companies need to constantly evolve. This means finding new ways to stay relevant, and building secure revenue streams. Many product companies are moving into services, selling functions rather than products. Connectivity is the key enabler to that evolution.
Regulatory and Compliance – Adherence to new rules and regulations
Connectivity can help your company quickly adhere to new regulations. Connected technologies can track energy use, log environmental data from in-field industrial assets, and position dangerous goods in transportation chains. IoT helps build a smarter; safer, more efficient and greener society.
Operations and Support – Better and faster service
Having remote and real-time access to the end-user product can significantly reduce service costs and lead times. What if you could predict maintenance need and order spare parts before a fault occurs? Or if you could restart the unit or download a bug fix without making a physical visit?