The new smart GPS-tracker is
being launched in over 30 countries in 2013, including the UK, France, Germany,
Spain, Benelux and the Nordics.
The brilliant new smart device and application lets users locate
their children and pets at anytime and from anywhere. Trax combines advanced
GPS and sensor fusion technology to provide indoor navigation capabilities and
more precise, real-time outdoor tracking.
Designed for smartphones, mobile devices, and computers, Trax enables
parents and pet owners to stay connected with loved ones at playgrounds, malls,
schools, amusement parks, walking trails, and just about any other place. Trax includes
smart technology that sends push alerts when a child or pet leaves a designated
area, the battery is low or the device is dropped or exceeds a pre-determined
speed. The Trax GPS tracker can be located through a free App that features
real-time tracking, safe zones, and augmented reality. The App also allows for
unlimited and time-scheduled safe zones.
“We developed Trax GPS tracker because parents and pet owners need
an easier-to-use and smaller device to stay close to loved ones. The
development of indoor navigation makes Trax particularly unique and useful,” says
Fredrik Danelius, Co-Founder & CEO of WTS.
By partnering with Telenor Connexion WTS could take advantage of Telenors integrated SIM
card, the smallest on the market, as well as an outstanding multi-operator
agreement. WTS is bringing the Trax GPS tracker to over 30 countries in
2013, including the UK, France, Germany, Spain, Benelux and the Nordics. Trax
will launch in additional countries in 2014.
“WTS has understood the importance of and is combining advanced
technology, a unique business model, and great go-to-market approach in an
excellent way. The partnership with Telenor Connexion has enabled a rapid and
international expansion. We look forward to continue to support WTS on their
path to success”, says Thomas Strandin, Head of Account Management at Telenor
Trax is available for €199 (£169), which includes two years of
data and free roaming in over 30 countries. Online customers in some European
countries can also choose a subscription plan with a monthly fee of €6.49 (£4.49)
and no upfront costs with a two-year contract.
Trax GPS trackers will ship in December, and the Trax App will be
available in the App Store and Google Play. Apps for Windows Phone and tablets
are in development.
For more information,
Tina Hammar, Media Contact, Trax
+46 707 41 70 72
Kristina Grandin,PR and Communications, Telenor Connexion
+46 734 25 26 21
WTS – Wonder Technology Solutions is a Stockholm-based startup founded
in 2012. WTS is committed to improving the lives of people by providing
products and services that are reliable, fun, intuitive, and smart. WTS seeks
to revolutionize location-based services through smart technology and
innovative design. Its first product, Trax: GPS Tracker for Children & Pets
will launch worldwide in 2013. For more information, please visit www.TraxFamily.com