Today, November 5, Telenor Connexion launches a WeChat account, one of the world’s largest multi-purpose applications for social media, messaging and mobile payments in China. With more than 1 billion monthly active users, WeChat will enable Telenor Connexion to reach strategically important businesses and users with its Chinese marketing activities.
Increasing brand awareness and engaging with Chinese-speaking customers on WeChat are just some of the steps Telenor Connexion is taking to expand its footprint in region Asian Pacific (APAC), explains Seth Ryding, Chief Sales Officer.
“There are a lot of exciting activities happening in China – and throughout APAC – that we want to communicate in Chinese through WeChat,” Ryding says. “We’ll use the platform to communicate and promote our work with IoT to Chinese speaking people throughout the world.
“Throughout APAC Telenor Connexion is already supporting companies that want to connect their products or require global managed connectivity. With access to 400+ mobile networks across 180+ countries we are well-positioned to help companies of every size and maturity. I look forward to sharing details about our story and partners with WeChat users.
For the first time, WeChat users will be able to get to know Telenor Connexion by watching videos, downloading assets and reading customer cases about Bornemann, Carpigiani, and Volvo, amongst others. The channel will be updated regularly with new content and all of it will be in Chinese.
WeChat is a Chinese multi-purpose messaging, social media and mobile payment app developed by Tencent. It was first released in 2011, and became one of the world’s largest standalone mobile apps. WeChat has been described as China’s “app for everything” and a “super app” because of its wide range of functions. App user can communicate, network, make payments, get the latest news and take part in games and competitions, amongst many other functions.