Video: Telematics pioneers evaluate generational divide
Telematics pioneers, incl. Telenor Connexion, Renault and Microsoft, evaluate generational divide at exclusive Telematics Update dinner. Hear why OEMs must adapt to the connectivity demands of younger drivers.
adapt to the connectivity demands of younger drivers without sacrificing the
needs of other market segments.
For Gen Y, there’s an overwhelming desire to be connected to
social media, whereas other generations have very different in-vehicle
Telematics Update invited
a small group of senior execs to dinner, including representatives from Telenor
Connexion, Renault, Microsoft, Dolphin, iMetrik and Telit, to talk about how
in-car connectivity can be used in different ways to attract different segments
– thus enabling total market coverage.