Range anxiety is a condition that often afflicts people while at the helm of an electric vehicle. Anxiety escalates as the driver grows increasingly uncertain as to whether the battery-powered car will make it from point A to point B.

- “Drivers of electric cars know that they cannot simply re-fuel at any given time. They must re-charge, which requires planning,” explained Per Lindberg, Global Business Development Executive, Telenor Connexion. – “A good communications solution is necessary in order to plan your driving. You will not find an electric car without a telematics solution – that’s where we come in.”

Battery life of an electric car is dependent on a number of factors, including traffic conditions and even the weather. This makes it critical that the driver is able to communicate with the outside world and accurately calculate just how far his battery can take him.

Telenor in ideal position to deliver solutions
Telenor Connexion has a history of delivering telematics solutions to vehicles, in addition to experience working with the electric utilities companies in creating automated meter reading solutions. This puts the company in an ideal position when combining automotive telematics and electric utilities support for the electric car industry.

- “Telenor will deliver the communication. We have a network of companies that we will work with, including the electric utility companies, so it is possible to take on the role of mediator,” said Lindberg. – “The utility companies are now looking into how electric cars will affect their business, what they need to do and what their position will be, and we’re helping them along the way.”

New challenges for the electric utility companies
Electric vehicles present new challenges for the utility companies. For example, a driver of an electric car may drive to a friend’s house for dinner and wish to charge his vehicle during his stay. The problem arises when the driver’s electricity usage to re-charge his car shows up on his friend’s monthly power bill. To solve this dilemma the power company needs to be alerted that this electricity is for the car, not the friend, and that the driver of the vehicle should be charged instead.

- “The industry is developing ways of identifying whether electricity is used by the vehicle or the household, which results in a completely new business model for the utility companies,” said Lindberg. – “From a Telenor perspective it doesn’t differ much whether it’s an electricity meter or a car that wants to send data via our network, it’s the data that we transmit in both cases. Where it gets interesting is when we start thinking about the electric vehicle communicating to the electric grid.

Electric cars challenge the current methods of distributing electricity.
There are still a number of questions remaining when it comes to the infrastructure and distribution of electricity to meet the new needs of electric cars. For example, who will own the charging stations? When parking downtown, will parking and battery charging be billed together? And when you charge your car, can you select the company from which you will purchase your power?

According to Göran Brandt, Vice President of Business Development at Telenor Connexion, flexibility is the key to the successful spread of electric cars. “At the end of the day, it’s all about retrieving the necessary information, such as location, consumption, preferred method of payment, etc. There will most likely not be a single solution working in all countries and places. Flexibility and long-term consistency are essential.”

Electric cars drive telematics growth
Telenor has identified telematics as one of its key growth areas. Since telematics will be a standard feature in all electric cars, this industry will serve as one of the main drivers of this growth.

- “I think we will see a very quick rollout of electric cars, as there is a lot of political pressure on getting these vehicles to the market and many government subsidies are now being offered to encourage uptake,” said Lindberg. – “We are excited to support the spread of electric cars, and we will do our best to help alleviate all unnecessary range anxiety for consumers.”

About Telenor Connexion
Telenor Connexion is a leading global provider of embedded connectivity for business and life critical applications. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing embedded connectivity solutions to achieve productivity gains, cost management, environmental improvement and expand customer services. With more than 10 years of experience, Telenor Connexion is a reliable partner, understanding and dedicated our customers’ business.Telenor Connexion provides international, cost-effective M2M (machine-to-machine) communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.According to leading industry analyst Berg Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.
Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

Congestion is a huge drain on the economy and on the environment with its costs running into USD$ hundreds of billions (3 percent of GDP in OECD countries and even higher in Asia).

– Traffic management is becoming increasingly important in modern society, and governments around the world are beginning to realize this. One of the strengths of the Billoo solution is its global deployment. As a provider of worldwide M2M connectivity solutions we are proud to form part of a partnership that offers governments all over the world, a solution that transcends international boundaries, says Pablo Contreras, Global Business Development Executive, Telenor Connexion.

Many strategies have been tested but only a permanent and real time management of traffic demands throughout an entire road network can properly solve road traffic issues. This requires a solution with the ability to process an extensive number of very short messages (via machine-to-machine, M2M, communication) and a high capacity of computations at low rates. The Billoo solution capitalizes on the high reliability and scalability that Telenor Connexion global M2M connectivity provides.

– Telenor Connexion offers Billoo a highly secure M2M infrastructure and organization, as well as support services for worldwide deployment. Its global mobile network is optimized to receive high volume data traffic, says Philip van der Heijden, CEO of Billoo Development BV.

By having developed its own solution from inception, by exchanging data between vehicles and its computer centre in a bi-directional manner and by computing this data in real time, Billoo offers a fully comprehensive solution based on GPS/GPRS technologies which solves all the main issues regarding the management of road mobility independently of the length and nature of the road network and independently of the number of vehicles moving simultaneously (regardless of vehicle quantity).

Billoo devices use the Telenor Connexion eSIM technology with the Telenor worldwide M2M services and the platform dedicated solely to M2M traffic. The Telenor Connexion M2M connectivity solutions provide Billoo the high security level that a road mobility management solution requires.

There is enormous potential and fast development in Location Based Services, LBS, and road mobility management solutions are a cornerstone to this progress.

For more information, please contact:

Jean-Marie Carrara, Product Development Director, Billoo Development
info@billoopass.com, +31 70 356 22 37

Karin Karlung, PR and Communication, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

About Billoo Development
Billoo is the only company in the world to have developed a global sustainable road mobility management solution that is especially suited for application to an unlimited number of vehicles moving simultaneously within the entire national road network of any given country.

The Billoo solution can be deployed quickly and represents the most cost effective solution available to drivers and governments alike.
The Billoo solution is wholly-owned and its operation is subcontracted to some of the best known companies in the world. For more information, please visit www.billoopass.com. Billoo and Billoopass are trademarks.

About Telenor Connexion
Telenor Connexion is a leading global provider of embedded connectivity for business and life critical applications. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing embedded connectivity solutions to achieve productivity gains, cost management, environmental improvement and expand customer services. With more than 10 years of experience, Telenor Connexion is a reliable partner, understanding and dedicated our customers’ business.Telenor Connexion provides international, cost-effective M2M (machine-to-machine) communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.According to leading industry analyst Berg Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.
Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

Axeda Corporation and Telenor Connexion today announced an alliance that will make it easier, cheaper, and faster for companies worldwide to build and deliver connected products. Telenor Connexion is a company within Telenor Group – the world’s sixth largest mobile network operator (MNO). Axeda is the leading Platform-as-a-Service (PaaS) company for connected products.

The alliance brings together Telenor Connexion’s worldwide wireless mobile network and Axeda’s on-demand platform for building enterprise-scale M2M solutions. Provided with a complete communication-optimized platform, joint customers can rapidly develop connected products – focusing on strategic business solutions, not the enabling technology. Easy deployment through cloud-based services provide for faster time to market with no infrastructure costs.

“Over the next few years, the application opportunities for wireless M2M connectivity are huge – from the smart grid, to transportation, to networked homes and mobile consumer devices like eReaders. We believe the base of connected mobile M2M devices should exceed 200m by 2014 with an annual growth rate of more than 35%”, said Robin Duke-Woolley, CEO of worldwide M2M analyst firm Beecham Research. “The Axeda Platform reduces the time to market for new M2M applications and services, and with Telenor Connexion these applications have global reach.”

Over 100 major organizations, including Abbott, EMC, Diebold, and NetApp rely on the Axeda Platform today to get value from their connected products. A PaaS solution, it reduces complexity and costs and provides key capabilities such as: condition monitoring, content management, location-based services, business rules, secure communication, and enterprise system integration that speed the creation of connected products.

“Axeda is a leader in enterprise M2M and Telenor Connexion is the leading provider in global managed M2M connectivity solutions. We complement each other with best-in- class M2M services, offering customers a reliable, on-demand platform for building and deploying enterprise M2M solutions that take advantage of our global coverage,” said Niclas Andersson global business development executive, Telenor Connexion. “Benefits for Axeda and Telenor Connexion customers are shortened time to market, as well as reduced development time and cost.”

Telenor Connexion has built a dedicated M2M organization and infrastructure, tailored products and support services for reliable M2M deployments. Its global mobile network is optimized for data traffic – rather than voice transmission – supporting dependable services for both plastic SIM as well as the Telenor patented eSIM chip based embedded solution.

“Organizations are just scratching the surface of the potential business impact of connected products – for improved supply chain visibility, better customer service , and new revenue streams,” said Dale Calder, president and CEO, Axeda. “The integration of our platform with Telenor Connexion’s global network will remove significant time, risk and cost from development cycles, so companies realize the benefits faster.”

Additional Information
Axeda and Telenor Connexion will co-exhibit at CTIA Wireless in Las Vegas, March 23-25, 2010. Visit us at booth #256.

For more information, please contact:
Karin Karlung, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

Erin Smith, Axeda Corporation
esmith@axeda.com, 508-337-9200

Megan Boyaval, Corporate Ink
mboyaval@corporateink.com, 617-969-9192

About Axeda
Axeda Corporation is the leading Platform-as-a-Service (PaaS) company for connected products. The company’s VeriSign® Security certified platform and applications allow companies to connect, manage, service, and interact with assets anywhere – it serves over 100 of the world’s leading enterprises including Agilent, Diebold, and EMC. Axeda Corporation is a privately held company headquartered in Foxboro, Mass. and can be reached at www.axeda.com.

About Telenor Connexion
Telenor Connexion is a leading global provider of managed M2M connectivity solutions. Machine-to-machine (M2M) communication is a rapidly expanding market. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. With more than 10 years of experience Telenor Connexion is an experienced and reliable partner. We are dedicated to our customers’ business and understand their needs. Telenor Connexion has provided international, cost-effective M2M communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.According to leading industry analyst Berg Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.
Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

Cinterion Wireless Modules, the global leader in cellular machine-to-machine (M2M) communication, and Telenor Connexion today announced their collaboration on an M2M tracking and tracing platform for Hitachi Construction Machinery Co. Ltd. (HCM) construction and mining machinery. The customised solution combines Cinterion’s reliable HC25 module, a Telenor Connexion SIM card and global wireless service to enable advanced fleet management support such as geo-fencing, positioning, remote eMaintenance, extended warranty support and more.

To date, the new HCM solution has been implemented in more than 20,000 machines, for connectivity in 50 countries including Japan and Korea, with a large number of several hundred thousand additional units planned for the near future.

– Cinterion’s HC25 module offers 2G and 3G functionality along with full type approval and carrier certifications for unparalleled global functionality, said Norbert Muhrer, CEO at Cinterion Wireless Modules.

– Telenor Connexion’s many years of experience delivering customer-centric solutions and Cinterion’s high quality, reliable and future-proofed products are the ideal complement for enterprises that want to invest in smart technology that improves productivity while cutting costs. Our collaboration ensures customers receive world class wireless technology and local market support along with a swift and well managed roll out of services, Norbert Muhrer continued.

In March 2009, Cinterion and Telenor Connexion announced a renewed partnership and commitment to work collaboratively to establish industry standards and best practices as well as to stimulate the development of M2M solutions worldwide. The HCM implementation demonstrates the power of the partnership to quickly develop and deliver a reliable, high quality and cost-efficient solution and to expand international M2M implementations.

– Expanding our existing relationship with HCM, the world leading manufacturer of construction and mining equipment, is strategically important for Telenor Connexion and a significant contract for us. The HCM deal and our partnership with Cinterion strengthen our position as the leading global M2M provider and illustrate how our previous efforts within asset management have opened up opportunities in the important Asian market. We’re very excited about future opportunities with both Cinterion and HCM, said Per Simonsen, CEO, Telenor Connexion.

– Our relationship with Telenor Connexion along with Cinterion allows us to take advantage of their global scale and footprint, long and proven track record of M2M managed connectivity solutions and mission critical experience managing large scale roll-outs. This reliable and well managed M2M solution will allow us to continue to respond to our customers’ needs throughout the world by providing them with the value-added products and services they have come to expect from HCM, said Fujio Matsuda, service department manager at HCM Construction Machinery.

For more information, please contact:

Karin Karlung, PR and Communication, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

Marlene Häggström, Global Partner Manager, Telenor Connexion
Marlene.Haggstrom@telenor.com, +46 734417661

Nadine Steinmetz, Cinterion Wireless Modules GmbH
nadine.steinmetz@cinterion.com, +49 89 21029 9216

Ellen Lynch, LPI Communications for CWM
ellen@lpicommunications.com, +1 415 225 2240

About Telenor Connexion
Telenor Connexion is a leading global provider of managed M2M connectivity solutions. Machine-to-machine (M2M) communication is a rapidly expanding market. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. With more than 10 years of experience Telenor Connexion is an experienced and reliable partner. We are dedicated to our customers’ business and understand their needs. Telenor Connexion has provided international, cost-effective M2M communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.
According to leading industry analyst Berg Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.
Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

About Cinterion Wireless Modules
Cinterion Wireless Modules is the worldwide leading supplier of cellular machine-to-machine (M2M) communication modules and combines unparalleled M2M engineering expertise and localized worldwide customer support with a strong portfolio of high-quality GSM, GPRS, EDGE, UMTS and HSPA products. Cinterion is a reliable partner and valued by many vertical market customers for its award-winning modules which enable machines, equipment and vehicles to communicate over wireless networks helping enterprises dramatically cut costs and increase productivity and efficiency. Cinterion products are carrier and FTA approved and used for industries including remote maintenance and control; metering; payment systems; industrial PDAs; routers and gateways; security systems; health care; automotive and eToll; tracking and tracing; environmental monitoring and more. The firm’s global headquarters are in Munich, Germany with sales and support offices in local markets around the world. For more information, please visit: www.cinterion.com

Beginning in December 2009 the Telenor Connexion SIM-cards was delivered and inserted into Brunata’s metering equipment. The long-term agreement is a foundation for large-scale global solutions for individual heat and electricity metering. With connected metering devices, consumers can monitor and control energy expenditure remotely. The M2M-technology makes it easy to reduce energy consumption, generating reduced billing of costs for heating and water, at the same time as contributing to environmental savings.

– M2M-technology opens up endless possibilities for cost and environmental savings. We are pleased to be a part of the global connectivity of Brunata’s smart metering solutions, says Gwenn Larsson, VP Sales Automotive, Telenor Connexion.

The M2M-connectivity solution delivered by Telenor Connexion is highly customised and for Brunata requirements. Brunata will benefit from one standardised and centralised technical solution enabling a global cost-effective deployment.

– Our solutions help consumers and property owners save energy and thereby reduce CO2 emissions. Secure and reliable connectivity is a vital part of our solutions.  The cooperation with Telenor Connexion enables us to further expand our business internationally based on a flexible, yet solid and reliable connectivity solution, says Niels Johannsen, IT-manager, Brunata.

More information about Telenor Connexion: www.telenorconnexion.com
More information about Brunata: www.brunata.com

For more information, please contact:
Karin Karlung, PR and Communication, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

About Telenor Connexion
Telenor Connexion is a leading global provider of managed M2M connectivity solutions. Machine-to-machine (M2M) communication is a rapidly expanding market. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. With more than 10 years of experience Telenor Connexion is an experienced and reliable partner. We are dedicated to our customers’ business and understand their needs. Telenor Connexion has provided international, cost-effective M2M communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.
According to leading industry analyst Berg Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.
Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia. For more information please visit www.telenorconnexion.com

The Eco Navigator is the first personal navigation device showing drivers, in real time, their fuel consumption and carbon emissions and provides advice on how to improve mileage and reduce emissions. The transmitting device will also suggest the most fuel efficient route to the destination. The Eco Navigator includes vehicle diagnostics and performance, and navigation worldwide.The highly customised and centralised solution delivered by Telenor Connexion will provide not only the SIM-card and connectivity, but also the advantage of one single business model tailored for international connectivity. With Telenor Connexion’s global SIM solution, MyGuide will benefit from one SIM and one standardised technical solution enabling a cost-effective deployment in several international markets. The solution also includes automated provisioning customised to fit MyGuide’s production and distribution processes, securing cost-effective integration of SIM and testing of the complete solution ahead of production.

The connected product will be released in the US in December and in Europe during January 2010. It will be available to the North American, European, Russian, Australian and Indian markets, where Telenor Connexion has extensive experience from supplying wireless connectivity. The long term agreement will bring about a large-scale deployment in the mentioned market areas.

– It’s exciting to be a part of this new product. We have a solid solution for providing connectivity in these regions, and working with an environmentally focused solution is agreeable with our company outlook, says Gwenn Larsson, VP of Sales, Telenor Connexion.

The Eco Navigator allows drivers to be more conscious of the cost of driving through fuel savings and contribute to reducing pollution by making car owners “eco conscious”. By using the data from the on board diagnostics port it provides accurate real time data drawn from the actual vehicle engine, and not projected or estimated values as its navigation competitors.

– We are very confident that the partnership with Telenor Connexion will result in global market development. Wireless connectivity enables users to obtain real-time traffic, download data about their vehicle to their desktop PC, and provides Internet access for user convenience, says Randy Kemps, VP Sales & Marketing, MyGuide Americas.

The Eco Navigator is designed and developed by Digisec Group for MyGuide Americas LLC, and utilises Digisec’s powerful “Eco-Way” eco-driving and engine monitoring software. Digisec Group is one of the largest suppliers of aftermarket automotive security and safety products in China.

For more information, please contact:
Karin Karlung, PR and Communication, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

About Telenor Connexion
Telenor Connexion is a leading global provider of managed M2M connectivity solutions. Machine-to-machine (M2M) communication is a rapidly expanding market. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. With more than 10 years of experience Telenor Connexion is an experienced and reliable partner. We are dedicated to our customers’ business and understand their needs. Telenor Connexion has provided international, cost-effective M2M communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.
According to leading industry analyst Bergh Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

About MyGuide Americas
MyGuide Americas is a California corporation dedicated to cutting edge GPS navigation products. Partnering with leading companies in this field, MyGuide markets GPS products with innovative features and at competitive market prices. Products are available with navigation & vehicle diagnostics for all major world markets. Europe & North America are prime target markets for the Eco Navigator. For more information, please visit www.myguidegpsusa.com

With his unique knowledge in the rapidly growing field of telematics, Dan Mårtensson will share his fresh views on the role of the mobile operator. The presentation gives an understanding on how mobile operators will have to adapt to the changing landscape of vehicles and machines getting connected on a global basis.- The telematics technology is evolving at a tremendous pace, and the industry needs to keep up. In order to be a part of the profitable telematics market, the mobile operators must adjust to technological developments and new market demands, says Dan Mårtensson, CMO and VP Automotive Sales, Telenor Connexion.

The audience will have the opportunity to learn how mobile operators will move from standard GPRS rate plans and embedded SIMs to an end-to-end approach of managing business critical connectivity solutions. A totally new mindset and offering is required to adapt to various customer business models as well as production and logistics processes. There will also be an opportunity to get expert opinion on new partnerships and business models that are needed to grow the market.

The creation of Telenor Connexion is a proof of the company’s dedicated belief in the future of M2M and at the same time acknowledging the fact that managed M2M connectivity is something completely different from traditional mobile operator services.

Telenor Connexion will be exhibiting at stand number 5, during the Telematics Munich event.

For more information, please contact:
Karin Karlung, PR and Communication, Telenor Connexion
karin.karlung@telenor.com, +46 734 417 415

About Telenor Connexion
Telenor Connexion is a leading global provider of managed M2M connectivity solutions. Machine-to-machine (M2M) communication is a rapidly expanding market. Companies in industries as diverse as automotive, security, utilities and fleet management are implementing M2M solutions to achieve productivity gains, cost management, environmental improvement and to expand customer services. With more than 10 years of experience Telenor Connexion is an experienced and reliable partner. We are dedicated to our customers’ business and understand their needs. Telenor Connexion has provided international, cost-effective M2M communication solutions to a number of global customers such as Volvo, Daimler and Securitas Direct.

According to leading industry analyst Bergh Insight Telenor is “the most advanced mobile operator in the area of M2M” and also “the dominant provider of wireless M2M connectivity”.

Telenor Connexion is wholly owned by Telenor Group, the world’s sixth largest mobile operator. Telenor Group is an international provider of high quality tele, data and media communication services with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe and in Asia.

Based in Stuttgart, Germany, Daimler FleetBoard GmbH offers telematics-based internet services for state-of-the-art vehicle and transport management for all truck brands. Forwarding agents and haulage companies receive FleetBoard services including communications costs in the form of an international flat rate. Since its launch in 2000, over 50,000 trucks at over 1,000 transport companies have been fitted with FleetBoard. The European market leader for fleet telematics has been certified by DEKRA in accordance with DIN EN ISO 9001:2000 since April 2004. Daimler FleetBoard GmbH is a subsidiary of Daimler AG.

Daimler Fleetboard

”Telenor understood our business challenges and proposed a communication solution and a business model that could bring our Fleet Management System to the next level. We are now deploying the service on a European level and are pleased to see that the communication quality and reliability are improving steadily to meet our high demands.”

Christoph Ludewig, Head of Business Development and Communication, Daimler Services FleetBoard GmbH

Application area: Fleet management and logistics
Direct link: Daimler Fleetboard

Telenor Connexion is a newly established international company that aims at taking a strong position in the market for connecting devices, also known as machine-to-machine communication (M2M). The company will provide SIM cards and mobile connectivity to large, global enterprises in selected industries and markets around the world.

A prioritised business area
“The Board of Directors is very pleased to appoint Mr. Per Simonsen as the first CEO of the company. This is a prioritised area within the Telenor Group. Telenor Connexion will both provide a technical platform for the Telenor Operating Companies, supporting them in becoming market leaders in their respective markets, and address markets outside of Telenor’s footprint. Having an extensive international experience and coming from the position as Head of Group Strategy, Per Simonsen will be in the best possible position to succeed on both arenas,” said Arve Johansen, Chairman of Telenor Connexion.

Per Simonsen has served as Head of Group Strategy since September 2004, and has previously held a number of leading positions within the Group. He holds a Master in International Economics and Management from SDA Bocconi in Milan. Per is married and has three children.

- I am honoured to be given the responsibility for heading this new and exciting business in Telenor, and I look forward to working with the team in Sweden which has already positioned this as a promising business area, said Per Simonsen. He will start in his new position on 1 February 2009.

About Telenor Connexion and M2M
Building on the experience of the world leading M2M-operations within Telenor Sweden, Telenor Connexion is headquartered in Stockholm and is wholly owned by Telenor ASA.

Connected objects, or M2M, are two terms used to describe data communication between machines or devices using networks, especially public wireless networks. Some examples of services utilising this technology include: location tracking of containers, fleet monitoring, alarm signals forwarded automatically to alarm centres during burglary and emergency services in case of car accidents, in which essential information about the accident (i.e. impact and location so forth) is sent via the mobile network.

Most advanced mobile operator within M2M
Telenor was recently named “the most advanced mobile operator in the area of M2M” and “the dominant provider of wireless M2M connectivity” by Berg Insight, a leading M2M Industry analyst firm. Telenor’s largest customers in the M2M-market today include; Securitas, Daimler and Volvo.

For more information, please contact:
Scott Engebrigtsen, Head of Media & PR, Telenor ASA
Tel: +47 90043484
E-mail: scott.engebrigtsen@telenor.com

Fredrik Salvesen, acting CEO Telenor Connexion
Tel: + 47 993 39 999
E-mail: fredrik.salvesen@telenor.com
Or visit: www.telenorconnexion.com

Download photo of Per Simonsen in our Gallery.

Machine-to-machine communication is a rapidly expanding market; Berg Insight estimates the European market alone will amount to some 50 million connections in 2011. Telenor Sweden is today a world leading provider* of M2M solutions with over 1 million active SIM cards.

- The market for M2M solutions has exploded in the last years and in order to meet the growing demand we are now placing this business in a separate company aimed at serving customers around the world. I’m very proud of our M2M-business which is a result of ten years of research and development within Telenor Sweden, said Johan Lindgren, CEO of Telenor Sweden.

The new company will be wholly owned by Telenor ASA and will provide SIM cards and mobile connectivity to large, global enterprises in selected industries and market areas. Arve Johansen, a merited intrapreneur within Telenor who recently returned from the position as Regional Head of Telenor Asia, will be chairman of the Board, which will also include Johan Lindgren, CEO of Telenor Sweden.

- This is a prioritized market within the Telenor Group and we see great potential for M2M-business in the near future. We’ve made a strategic decision to locate the headquarter of Telenor Connexion in Stockholm, due to the expertise and knowledge Telenor Sweden harbours, said Arve Johansen, entering Chairman of Telenor Connexion.

Connected objects, or M2M, are two terms used to describe data communication between machines or devices using networks, especially public wireless networks. Some examples of services utilising the M2M technology include: emergency services in cars; temperature monitoring, utilization optimization and location tracking of containers; alarm services and fleet management.

Telenor’s largest customers in the M2M market today include; Securitas, Daimler and Volvo.

For more information, please visit: www.telenorconnexion.com,
or contact Telenor Sweden’s Press Department: + 46 8 41 00 75 55.

* Telenor was recently named “the most advanced mobile operator in the area of M2M” and “the dominant provider of wireless M2M connectivity” by Berg Insight, a leading M2M Industry analyst firm.

About Telenor
Telenor Sweden is a full service supplier of mobile, fixed and broadband communication. The group, which includes Bredbandsbolaget, Glocalnet and Canal Digital, has some 1.85 million mobile customers and 655 00 broadband customers.

Telenor is an international provider of high quality mobile communications services to customers in 12 markets across Asia and Europe. Telenor is also a leading provider of fixed-line and media services to the Scandinavian countries. In September 2007 Telenor was named the top performing mobile operator on the Dow Jones Sustainability Indexes. The Telenor Group is headquartered at Fornebu in Norway. Telenor shares are listed on the Oslo Stock Exchange (TEL).