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Video: Telematics pioneers evaluate generational divide

OEMs must
adapt to the connectivity demands of younger drivers without sacrificing the
needs of other market segments.

For Gen Y, there’s an overwhelming desire to be connected to
social media, whereas other generations have very different in-vehicle
technology demands.

Telematics Update invited
a small group of senior execs to dinner, including representatives from Telenor
Connexion, Renault, Microsoft, Dolphin, iMetrik and Telit, to talk about how
in-car connectivity can be used in different ways to attract different segments
– thus enabling total market coverage.

Watch the Telematics execs dinner discussion!

Telenor Connexion is a part of Telenor Group, one of the world’s largest mobile operators.